Starting a Footwear Business: Everything You Need to Know

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  • 02/06/2025
Starting a footwear business in India offers a valuable opportunity to enter a thriving and diverse market. With the global footwear industry experiencing significant growth, India stands as a promising destination for aspiring entrepreneurs. The footwear market is a substantial and rapidly expanding industry, both in India and worldwide. In India, revenue from the footwear market is expected to reach approximately $28.2 in 2024, with an anticipated annual growth rate of over 3 percent through 2029. By 2031, this market may grow to around $45 billion, driven by factors such as a rising middle class, increasing fashion awareness, and the spread of e-commerce. Globally, the footwear industry was valued at $438.6 billion in 2023 and is projected to grow at a rate of about 4 percent annually, reaching around $642 billion by 2032.  There is a huge demand for fashionable, comfortable, sports-oriented, and sustainable footwear making the footwear industry be it retail, manufacturing or even a distributorship, a promising space for new businesses. This article outlines the essential steps to establish a footwear business in India, from planning and product selection to marketing strategies and manufacturing options to make your entrepreneurial aspirations grow into reality.

How to start a footwear business in India?

Like every business that one zeroes in on, starting a footwear business in India also requires thorough research and planning. Start by conducting market research to understand current trends, identify your target audience, and evaluate competitors in your city or town if it is retail outlet that you intend to open. If a manufacturing unit, then, it should not be restricted to a town but pan India. Next is to create a detailed business plan. This plan should outline your objectives, marketing strategies, and financial projections. Check the legalities and register your business. Whether it is a sole proprietorship, partnership, or private limited company apply all necessary licenses, including GST registration and a Shop Act license, along with any other permits specific to your State. Reliable suppliers and logistics is another key factor one must consider. Identify suppliers or manufacturers that meet your quality standards and budget requirements. Direct sourcing from manufacturers can reduce costs, but keep in mind, quality is the key to your success as much as customer service and loyalty is. For retail stores, identify a strategic location with high foot traffic to maximize visibility and accessibility. For online stores, invest in creating a user-friendly website and a strong social media presence to reach a broader audience is a must.

How to choose the right products for your footwear store

The Indian footwear market is highly diverse, accommodating a wide range of consumer preferences and needs. Men’s footwear leads with nearly 58 percent of the market, offering options like formal, casual, sports shoes, sandals, and slippers. Women’s footwear follows at around 32 percent, featuring heels, flats, boots, and ethnic styles, while children’s footwear holds about 10 percent, including school shoes, casual wear, and sports shoes. This highly competitive market has the organized and unorganized industry further dividing the products being offered whether it is budget-friendly mass and mid-range options to premium and luxury selections, along with specialty segments like sports shoes, ethnic designs such as Jootis, and eco-friendly options crafted from sustainable materials. A new segment that has recently opened is the eco-friendly and sustainable footwear. They are becoming increasingly popular as consumers aim to reduce their environmental impact. These shoes often use recycled materials like plastics and rubber, natural elements such as organic cotton and cork, and innovative vegan leathers derived from plants.  One must stay updated on fashion trends and consumer preferences, offering a mix of trendy and classic styles to appeal to a broad audience. Also Read: How To Choose the Perfect Invoicing Software for Your Business

Best cities in India to open a footwear store

Any city or town or even a hamlet has a requirement for footwear. But, what is for the masses is not for the elite. So, depending on what footwear you are planning to offer, one must select. For the elite and a population that style and comfort matters, India’s metropolitan cities are ideal. Even Tier-2 cities, such as Ahmedabad, Jaipur, and Kochi, offer benefits like lower operational costs and reduced competition, presenting an attractive option for new businesses.

How to promote your footwear business online and offline

Promoting your footwear business effectively involves both online and offline strategies. In today’s retail landscape, online promotion is essential for reaching a wider audience. Engage with customers on popular social media platforms such as Instagram, Facebook, and Twitter to build brand awareness and connect directly with potential buyers. Listing your products on major e-commerce sites like Amazon and Flipkart can expand your reach and provide additional sales channels.  Offline promotion is also a value for money with billboards, flyers, and advertisements in local newspapers increasing brand awareness. Sponsorships, Brand Ambassador and community participation can also strengthen brand recognition and establish a strong local presence. Also Read: Success Of Business Depends On How We Respond To Opportunities

Understanding footwear manufacturing and sourcing options

For manufacturing, entrepreneurs can choose between in-house production and outsourcing. In-house production allows for direct control over quality and design but requires significant investment in facilities and equipment. Outsourcing to established manufacturers can be more cost-effective and lets you concentrate on marketing and sales efforts.  When sourcing materials or finished products, you may consider both domestic and international suppliers. Domestic suppliers can offer smoother communication and better-quality control but may come at a higher price. International suppliers often provide lower costs but might involve additional shipping fees and longer lead times.

Frequently Asked Questions

  1. What are the primary steps to start a footwear business in India?

Starting a footwear business requires thorough market research, a detailed business plan, registration, and licensing, as well as choosing suppliers and a strategic location for your retail or online store. For retail, high foot traffic areas are ideal, while online stores benefit from a user-friendly website and strong social media presence.

  1. What is the market potential for the footwear industry in India?

The Indian footwear market is rapidly expanding, with revenue projected to reach $28.2 billion in 2024 and an annual growth rate of over 3 percent. By 2031, the market may reach approximately $45 billion, driven by a growing middle class, fashion trends, and e-commerce.

  1. What types of footwear are popular in the Indian market?

Men’s footwear dominates with about 58 percent of the market, followed by women’s footwear at 32 percent and children’s footwear at 10 percent. Popular categories include casual, formal, sports shoes, sandals, and ethnic styles, along with eco-friendly and sustainable options.

  1. How should I choose products for my footwear business?

Choose products that align with current consumer preferences and trends. Offer a mix of trendy and classic styles for different audiences, including eco-friendly options as sustainability gains importance. Understanding the demand in your target area helps in selecting the right product range.

  1. Which cities in India are best for opening a footwear store?

Metropolitan cities are ideal for high-end footwear, while Tier-2 cities like Ahmedabad, Jaipur, and Kochi offer lower operational costs and less competition. Choosing the location depends on your target market and the type of footwear you plan to sell.

  1. What are the online marketing strategies for promoting a footwear business?

Engage customers on social media platforms like Instagram, Facebook, and Twitter. Listing products on e-commerce sites like Amazon and Flipkart can widen your reach. A consistent online presence helps in building brand awareness and connecting with potential buyers.

  1. What offline promotion methods work well for a footwear business?

Offline methods include billboards, flyers, local newspaper ads, and community events. Sponsorships and partnerships with brand ambassadors can strengthen brand recognition and help establish a local presence.

  1. What are the options for footwear manufacturing?

 You can either set up in-house production for direct quality control or outsource manufacturing to reduce costs. Outsourcing lets you focus on marketing and sales, while in-house production requires a higher initial investment in facilities and equipment.

  1. Should I source materials domestically or internationally?

Domestic suppliers provide better quality control and smoother communication but may be costlier. International suppliers may offer lower prices but could involve longer lead times and additional shipping fees. Balance costs with quality and delivery timelines.

  1. Why is eco-friendly footwear becoming popular, and should I consider it for my business?

Eco-friendly footwear is gaining popularity as consumers seek sustainable products. These options, using recycled materials or vegan leathers, meet the growing demand for environmentally friendly products and can enhance your brand’s appeal in a socially conscious market.

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Pushpendra Shukla Managing Director
Experienced Corporate Communicator and Content Writer Specializing in GST and Finance He is a seasoned communication and content-writing professional recognized for his exceptional analytical prowess. With an impressive two-decade track record of crafting content for both corporate clients and leading publications, he boasts a remarkable 100 percent on-time delivery rate, demonstrating a rare skill for consistently meeting client expectations.
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